Tuesday, February 17, 2015

#LikeAWoman

Thursday I saw a great tweet that I think deserves promotion and discussion:


I have to confess, the #LikeAGirl commercial didn't resonate with me.  I'm 30 years old and haven't considered myself a girl for years.  It's great they are trying to promote boosting girls' self esteem, I just think there's a better way to empower females than to insult them at first.  The first time I saw the #LikeAGirl commercial, I changed the channel not even halfway through.  I didn't want to watch or hear the insults and I'm sure a lot of people didn't either.  Even after online discussions and reading the commercial description, I didn't go back to watch it in full.

There's a much better way to show strong females:




These are the type of commercials I like to see.  I know they're advertising women's athletic apparel, but showing is much better than talking.  You see how fit these women are and the hard work it takes to get there.  This is what motivates me.  I'll never be a professional athlete, but I can put in as much effort as I can and be the strongest I can be.

I love Sally Bergesen's tweet.  That's what resonated with me.  I may have been a girl, but when I was on the soccer field, I was a soccer player.  I was an athlete, and I never used "girl" soccer player or "girl" athlete to describe myself.  #LikeAGirl had potential, but #LikeAWoman sounds so much stronger to me.  #LikeAWoman can give girls something to strive for and look up to.

61 comments:

  1. I love this. The #likeagirl didn't resonate with me much either. Maybe it's because I have two small boys at home and I'm a woman. I love the idea of #likeawoman. Don't get me wrong, it's not that I'm against promoting healthy self esteem with young girls, I'm not (i have two neices) but you are right. It does seem stronger doesn't it?

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    1. It seems stronger to me and gives girls role models to look up to. I was lucky and had great women athletes to look up to.

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  2. I love this. The #likeagirl didn't resonate with me much either. Maybe it's because I have two small boys at home and I'm a woman. I love the idea of #likeawoman. Don't get me wrong, it's not that I'm against promoting healthy self esteem with young girls, I'm not (i have two neices) but you are right. It does seem stronger doesn't it?

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  3. This is great! Like you, I didn't really like the commercial and hearing all the bad stuff. I really like the idea of #LikeAWoman and yes it does sound much stronger. You are right in that it gives girls something to work towards and good role models to be like.

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    1. The commercial could've been much more positive. It lost me before it got to the positive side.

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  4. I actually didn't even watch the commercial so it's interested to read everyone's opinion on the ad. I probably should watch it one of these days just so I know what people are talking about :) But I agree, it should be about women being as strong as they can be!

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    1. I finally did months after and saw what it was trying to do. It's too bad it didn't hold my attention long enough.

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  5. As a mom of a teen girl and a girls on the run coach, and an MRTT leader, I love the #likeagirl campaign! I can see your point and both like a girl and like a woman are great messages to spread to all females. We should build each other up! #growyourblog
    Confessions of a Mother runner

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    1. Absolutely. I feel like the campaign gained positive notes through social media. If it's a discussion point, they did well.

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  6. I never watch the commercial so I didn't read anyone's comments about it. #LikeAWoman goes right along with "I am woman hear me roar."

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    1. I finally saw it and appreciated the second half. I just didn't stick around to see the second half when it aired.

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  7. The purpose behind all of these campaigns is to help build female self-esteem, which I'm all in favor of. I try to not jump onto bandwagons unless I feel very passionately about the message behind it (like the #TutusRock campaign from last year).

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    1. I'm all for it too, and loved #tutusrock. If I'm running 13.1, I'm going to wear something fun for when those miles get tedious.

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  8. I never saw the #like a girl. I will have to look that up. I do like those other commercials that you posted. -L

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    1. Those commercials are motivating and we need ones with young girls. Sports companies make kids' apparel, why not show kids?

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  9. I can see your point! I did like the #likeagirl campaign but I agree that there are probably better ways to get the point across!

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    1. Yes, I love the idea but the execution of it needed work. I know it's my business school brain, but cut out the insults and focus on what the girls think.

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  10. I kind of liked the #likeagirl campaign. But I agree, for those of us older than 18+, we aren't little girls anymore, we're women! So I think a duel campaign with #likeawoman is needed!

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    1. Yes, both girls and women would be a great commercial.

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  11. I am 43 and I liked the #likeagirl campaign for helping adults to teach children not to use "girl" as a derogatory term. I like strong women campaigns, too. I beat lots of men in races. I like to think that I am a good runner. Not "good for a woman."

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    1. The question they asked is important. I think it would've been stronger to focus on the girls' strength from the start, then ask the question.

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  12. Since I have a 12 year old daughter, I actually like the #likeagirl commercial, in fact I thought it was empowering for young ages. I think having both for different ages is a good idea, but anything to build self esteem and empower is awesome
    From #growyourblog

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    1. It is. I know if I had a daughter I'd feel differently. When I was 12 I was lucky that I could look up to the US women's soccer team and see everything they were accomplishing.

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  13. I agree, I like the #likeawoman expression better for people my age. But for younger girls yes it's appropriate! I lie the commercials you posted, very inspiring.

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    1. They are motivating and if we could get commercials with the same vibe for girls. Show them in sports or whatever interest they have.

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  14. I never saw the commercials, I just heard a lot about it. I can see your point though. I think they should do both!

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    1. If they did both in one commercial, that could be great. From girls to teens to women.

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  15. As a mom to two girls, I will take anything that will show that it's ok to be strong, athletic, etc. That you can do whatever you want. As a mom to a boy, I also think it's important that boys see that girls can do whatever boys can do, often better. It isn't derogatory to do anything like a girl and if we turn the thinking around, we can change the world. I see what you're saying and a campaign to empower women that has nothing to do with makeup, bra size or losing weight and more about her strength, power and ability is also essential. Thanks for the food for thought!

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    1. Yes. Focus on the girl and her strength and power, and not just for sports. It could be sports, reading, science.

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  16. Great post! I haven't seen this commercial, but I totally get what your saying. I like commercials that empower women and show them they can be anything they want. I think age appropriate is something different "empowerment" commercials should consider. LikeaGirl is a great idea, but using it to focus on 17 and younger should be it's purpose. Maybe they should see your post and use your LikeaWoman idea an come up with two concepts that fit well with both:)

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    1. It is a great idea and something they can get better at.

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  17. It drives me crazy when people call me a girl. I could rant about it all day, but I always correct people when they do it to me.

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    1. Age appropriate. Granted when I turned 18, I did not feel like a woman. It took a while for me to feel like one.

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  18. I've actually never seen the #likeagirl commercial, apparently I'm living under a rock (or I saw it at some point and it just didn't stick with me)...however just looking at the two #LikeAGirl and #LikeAWomen, I can already tell you which one I like better! Like a girl to me reminds me of people teasing each other, "you throw like a girl". I am on board - lets get this #LikeAWoman started! :)

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    1. They are trying to turn "like a girl" into something better, but they started with the insults. Not the way to get my attention.

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  19. Very good point. I don't really mind the use of the word "girl" because I usually use girl and boy (I know, I'm weird.) but I really like the concept of #LikeAWomen or #LikeAnAthlete instead of #LikeAGirl because it has a much stronger connotation to it.

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    1. Much stronger. That's why Sally Bergesen's tweet got my attention.

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  20. #likeawoman does sound powerful, I like it!

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  21. I really never thought about the #likeagirl campaign quite like this. I agree that #likeawoman sounds better. I get that the campaign was aiming for good, but the designation "girl" still sounds somewhat less powerful than the message could have been.

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    1. It's a great idea with great potential, but they could've done so much more with it.

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  22. I never thought of it like that--I'm in my mid-20's and still call myself a girl out of habit. I think the premise behind it is great because it's empowering to younger females, but it'd be awesome if they'd do both!

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    1. I didn't consider myself a woman until maybe 25 or 26. I never thought of girl vs. woman, I just felt like me.

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  23. I saw the commercial and I get what it's trying to do.I'm not really offended by being called girl. I've always been aware that there are people who think I can't do things because of it but, I know different. My mom and dad were so good at countering all that BS. My mom was smart and capable and confident. My father was never threatened and loved that he had a wife like her. They never even had to say anything they just showed me! Having said that I don't think I (as a girl or now) I am the intended target of this campaign. There are plenty of girls out there who would feel empowered by it. It's not my brand of empowerment but I'm sure it speaks to lots of people. My brand of empowerment can't work for everyone either. I think we need all kinds of ways to make girls and women feel good.

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    1. I grew up in the same kind of environment. Both my parents are strong people and they raised me to be the same.

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  24. I never saw the commercial but saw a ton of bloggers talking about it. I like your idea of #likeawoman that is much more appealing to me!

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    1. When I saw Sally's tweet, it really got me thinking. It's a great additional to the discussion.

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  25. I love the #likeagirl campaign. The bad stuff is to show that even now people use "like a girl" to imply that someone does something, usually something physical, really poorly. It is focused on improving girls' self esteem and trying to educate people not to use the phrase in a negative way. It is similar to the campaign against using the phrase "That's So Gay." Basically, I feel that anything out there that supports women, especially women in sports is a positive thing. I also like the #likeawoman idea and would love to see the hashtag take off or a campaign geared to women, but I think it is apples and oranges to what this campaign is attempting to do. I agree with the comments above that we need to be supporting each other. My 2 cents.

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    1. I never understood why girls in my high school would trash their friends behind their backs. I still don't get it. We're all trying to achieve our goals.

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  26. I loved the like a girl campaign, it spoke to me as a parent of a 8 year old girl. However I can see what you are saying, and I love your take on it, maybe you need to speak to nia shanks and get her to change Lift like a girl to life like a woman instead (I love Nia she's awesome btw).

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    1. We need positive messages out there for everyone, of all ages.

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  27. I feel like the idea of the #likeagirl campaign is to destroy myths, and to reclaim the language around doing something 'like a girl' as being a negative, or derogatory. It reminds me a bit of Madonna's 'For A Girl', which has a similar theme. As mentioned by Ima Mosier above, it's similar to reclaiming the language of 'gay' and 'queer'.

    But I am not a woman, so I am not one to judge what type of language or campaign is going to empower women. Whatever it is - #likeagirl #likeawoman #likeanathlete or something else entirely - I support it. I sincerely wish it wasn't a necessary thing, that equality was already a given - but until that is the case, do what it takes to build up the strong and powerful girls and women of the world.

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    1. And start building them up young. #LikeAGirl and #LikeAWoman can work together to bring a powerful message.

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  28. I think any campaign that empowers anyone to be themselves and be happy with who they are is a great thing. But I do see where you are coming from, I think there is room for campaigns of all types so that people can find something they relate to.

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    1. Exactly. If girls relate to this commercial, fantastic!

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  29. I thought the #LikeAGirl campaign is a really neat and inspiring idea. Although I never felt that #LikeAGirl was an insult to me. I was always pretty confident in myself and #LikeAGirl felt more like a compliment!
    I also really appreciate the idea of #LikeAWoman. I feel like it could apply to a bigger audience.

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    1. LikeAGirl can boost confidence and LikeAWoman can maintain it.

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  30. I am going to admit that I didn't watch the super bowl. I did however watch this commercial after hearing all the fuss about it. I like that so many folks were behind the campaign but I think it was a little bit short sighted. I think #likeawoman would have brought it to the next level.

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    1. It has great potential, but it could've been so much more. I have now watched both and I don't see much of a difference between them.

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  31. I love Sally, and I agree with her comment as far as it pertains to using #likeagirl to describe something a woman does; it's infantilizing. I disagree with her as far as it pertaining to girls, though. I do think that #llikeagirl works for girls, which is what the Always ad focused on. And I think it's good that the phrase "like a girl" is being attacked as a pejorative term.

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    1. It's a great discussion point. Both the commercial and Sally's tweet make you think.

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